Are GPTs going to take over marketing?

3 out of 4 CMOs will be using generative AI for content production by 2025.

IBM’s IBV report clearly outlines the growing impact of top GPTs and specialized tools like:

Jasper
Rytr
Writesonic
Anyword
CopyAI

Or implementing Gemini in Google Docs and Notion AI for draft generation.

CMOs are busy rebuilding funnels and arguing with BDRs over inbound leads or reduced conversion rates.

Under scrutiny of CEOs, short-term profitability is high priority, with layoffs kicking in and marketing budgets decreasing.

Lack of focus is detrimental to organizations, and CMOs and marketing directors need to:

1. Combat the marketing-sales tension at the workplace with MQLs and SQLs and ABM implementations in-house
2. Work with limited budgets and understaffed on multiple non-complementary activities
3. Struggle with lower conversion rates from existing paid funnels
4. Argue with CEOs and CFOs on the necessity to maintain and even grow budgets to acquire new business (obvious reasons).

In the meantime, smaller startups and agencies keep cranking hundreds of posts and pages a month, executing on programmatic SEO campaigns, and churn landing pages daily with new copywriting frameworks or reusing successful frameworks using by the B2B giants (publicly available).

Still sold on 100% in-house creative work?

AI and LLMs taking over marketing realms. Are GPTs here to stay.


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My name is Mario Peshev, a global SME Business Advisor running digital businesses for 20 the past years.

Born in Bulgaria, Europe, I gained diverse management experience through my training work across Europe, North America, and the Arab world. With 10,000+ hours in consulting and training for organizations like SAP, VMware, CERN, I’ve dedicated a huge amount of my time to helping hundreds of SMEs growing in different stages of the business lifecycle.

My martech agency DevriX grew past 50 people and ranks as a top 10 WordPress global agency and Growth Blueprint, my advisory firm, has served 400+ SME founders and executives with monthly ongoing strategy sessions.


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