3 out of 4 CMOs will be using generative AI for content production by 2025.
IBM’s IBV report clearly outlines the growing impact of top GPTs and specialized tools like:
Jasper
Rytr
Writesonic
Anyword
CopyAI
Or implementing Gemini in Google Docs and Notion AI for draft generation.
CMOs are busy rebuilding funnels and arguing with BDRs over inbound leads or reduced conversion rates.
Under scrutiny of CEOs, short-term profitability is high priority, with layoffs kicking in and marketing budgets decreasing.
Lack of focus is detrimental to organizations, and CMOs and marketing directors need to:
1. Combat the marketing-sales tension at the workplace with MQLs and SQLs and ABM implementations in-house
2. Work with limited budgets and understaffed on multiple non-complementary activities
3. Struggle with lower conversion rates from existing paid funnels
4. Argue with CEOs and CFOs on the necessity to maintain and even grow budgets to acquire new business (obvious reasons).
In the meantime, smaller startups and agencies keep cranking hundreds of posts and pages a month, executing on programmatic SEO campaigns, and churn landing pages daily with new copywriting frameworks or reusing successful frameworks using by the B2B giants (publicly available).
Still sold on 100% in-house creative work?
