A light rebrand of my B2B executive insights newsletter after crossing 9,000 subscribers:
✔️ “The Growth Blueprint” renamed to “Growth Shuttle Insider” (too many competitive results popped up with that term)
✔️ Moved from a beehiiv sub to a Growth Shuttle subdomain for better alignment (and trademark protection)
✔️ Slight color bump – more contrast, darker hue for featured images
✔️ A new logo (the older rocket was like a 16bit icon sketch)
✔️ Approving several beehiiv boosts for newsletter promos
✔️ Better GA/pixel tracking and remarketing now
This morning, I spent an hour and a half wrapping up this week’s bulletin – and that’s on top of the automated data plugs or listings in the template.
The level of depth and attention I spend there is different from social because of the targeted results and in-depth conversations.
Restructuring the issue as an additional engine to Growth Shuttle will consolidate more efforts and unify some of the PPC strategy into this.
Fun fact: the original newsletter was called “#️⃣AskPeshev” for about 4 years before renaming to The Growth Blueprint. The evolutionary progress of the newsletter goes side by side with the macro changes and business pressure that millions of B2Bs are facing today.
VPs, CXOs, investors, founders of progressive and high scale orgs are always welcome aboard.
