5 STAGES OF A SUCCESSFUL BUSINESS FRAMEWORK

Building a successful business model involves five key stages that pave the way for sustained growth and success.

1. Product/Market Fit:
✅ Customer Research: Understand your customers deeply. Engage in surveys, interviews, and data analysis to identify their needs, pain points, and preferences.
✅ Competitive Analysis: Study competitors to spot gaps in the market and areas where your product or service can stand out.

🎯 Result: Create an indispensable product that perfectly meets your customers’ needs.

2. Experimenting for Growth:
✅ Value Proposition Refinement: Clearly articulate your unique value proposition to your target audience.
✅ Basic A/B Testing: Experiment with different marketing tactics or product variations to see what resonates best.

🎯 Result: Identify 2-3 effective marketing channels that work for your business.

3. Optimizing for Growth:
✅ Be Smart About Resources: Shift your budget towards the highest-converting marketing channels based on data-driven insights.
✅ Refined A/B Testing: Dive deeper into A/B testing to optimize messaging, design, and targeting.

🎯 Result: Achieve positive ROI from your top marketing channels.

4. Predicting Growth:
✅ Revenue Prediction: Start forecasting revenue based on known conversion rates and market trends.
✅ Churn Reduction Focus: Work on strategies to retain customers and reduce churn rates.

🎯 Result: Accurately predict revenue for the next 2-3 quarters, empowering better planning.

5. Driving Growth:
✅ Increased Investment: Empower your marketing head to drive business growth by increasing investments in proven channels.

🎯 Result: Sustain and scale growth by leveraging data-backed strategies and investments.

Using this framework, we bootstrapped lead generation for a US branch of a European solar energy company in just 30 days.

Our data-driven strategies, tailored buyer personas, and A/B testing resulted in increased leads, reduced CPA, improved conversion rates, and an impressive 300% ROI.

Our Experimentation as a Service framework leverages the leading marketing best practices in bi-weekly experiments. Whenever a channel goes down or an algorithm change kicks in, we have 7 parallel funnels in the works to balance it out.

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My name is Mario Peshev, a global SME Business Advisor running digital businesses for 20 the past years.

Born in Bulgaria, Europe, I gained diverse management experience through my training work across Europe, North America, and the Arab world. With 10,000+ hours in consulting and training for organizations like SAP, VMware, CERN, I’ve dedicated a huge amount of my time to helping hundreds of SMEs growing in different stages of the business lifecycle.

My martech agency DevriX grew past 50 people and ranks as a top 10 WordPress global agency and Growth Blueprint, my advisory firm, has served 400+ SME founders and executives with monthly ongoing strategy sessions.


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