The GTM transformation in 2024 is moving with SpaceX speed:
And this changes how we measure experience at the workplace.
Most school teachers (and regular jobs) rely on the same schoolbooks from the 50s, 60s, 70s, 80s, 90s. Barely any change since.
Web3 or AI?
An extra month with v0 or Replit is practically veteran-level.
On the bell curve, what normally takes 5-10-20 years to reach the peak now takes months.
So late adopters are dinosaurs if they miss the wave.
This completely disrupts the entire roadmap planning exercise.
You can’t build a progressive GTM plan for the entirety of 2025 if Open AI, Google, Amazon, Anthropic, and everyone else launch a new groundbreaking feature every week or two.
And disruptive tools for content production, email blasts, managing campaigns, programmatic SEO enable hundreds of thousands of people to blast trillions of emails in a matter of months.
Our journey at DevriX feels like an addictive video game over the past couple of years:
– Playing with new tools unlocking 50X speed the week after they launch
– Enabling visitor-level identity data on all our properties, suddenly reaching 25% prospect attribution
– Launching outbound campaigns at scale, with personalization and enrichment
– Building GPT-driven SaaS apps in 72 hours and productizing MVPs the same week (limited spots)
– Creating complete tools fed on 12 years of data we keep here for TAM reporting and GTM analysis
And thousands more.
And these playbooks work for a few weeks or 3-4 months, hitting the bell curve top as they gain more adoption and lose the competitive edge.
Keeping up with the pace ain’t trivial – and that’s what today’s growth agency looks like.
It’s not about performance marketing, web features, creative design, or landing pages alone.
Instead, it’s the full motion start-to-end, launching MVPs, maximizing groundbreaking channel loopholes, and crushing it the first weeks before mass adoption.
2025 will be completely different from anything we’ve seen. Are you ready?
