Jerry and David’s Guide to the World Wide Web -> Yahoo
Pete’s Super Submarines -> Subway
BackRub -> Google -> Alphabet
Brad’s Drink -> Pepsi Cola
Blue Ribbon Sports -> Nike
AuctionWeb -> eBay
Lucky and GoldStar Co -> LG
Burbn > Instagram
Facebook -> Meta
(No, Twitter to X is still hard to swallow). 😆
10 company rebrands that were totally worth it:
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The Author
Mario Peshev is a 5x CEO and operator, founder of DevriX and Growth Shuttle, global value creation advisor, angel investor, and author of “MBA Disrupted.”
His original background in engineering rode the wave of IT entrepreneurship in the last 25 years, from product and service entrepreneurship through acquiring and selling businesses, to investing in global startups like beehiiv, doola, the Stacked Marketer, Alcatraz, SeedBlink.
Peshev spent over 10,000 hours in consulting and training contracts for mid-market and enterprise organizations like VMware, SAP, Software AG, CERN, Saudi Aramco since 2006. His books and guides are referenced in over 50 universities in North America, Europe, and Asia.
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