-
Why Do Only a Few Consulting Companies Prefer Value-Based Pricing?
Different consultants price their services differently. Here is how most of them base their pricing on the following common structures: Most consulting companies do not use value-based pricing when pricing their services. This is due to the same reasons why most marketing agencies don’t offer performance-based marketing services. While value-based pricing can be challenging to…
-
How Do You Mitigate the Lack of Personal Presence When Working Remotely?
The best advice that I could give to remote workers: Be passionate about the company culture and the high-end goals of the business. If you are truly passionate, the loss of personal presence would not be a major problem for you or your team. Here are several tips for remote workers who want to be…
-
Do Business Names Starting With The Letter “A” Have Any Advantage?
Does it still matter what letter do business names start with? Back in the day, the yellow pages were a strategic source for generating prospects for a business. However, this was a common hack 30–40 years ago and most businesses no longer rely on this traffic source. Nowadays, you’ll likely find leads via: Social media (Twitter,…
-
How Do You Negotiate A Raise For $2?
How do you negotiate a raise? Let’s review the different factors that determine the probability of a possible raise. Percentage Increase How much is $2 of your hourly rate? If you’re earning $20/hour, that’s 10%. But, if you’re charging $10/hour, that’s 20%. If you’re charging $4/hour… Well, you get the point. The average reported annual…
-
Resource List for Digital Agency Owners
“Digital agency” is quite broad as it may entail a broad set of services. Creative, web development, advertisement, SEO are also digital in a way. Beyond providing tangible services, many digital agencies take on the role of consultants. They offer strategic insights and formulate impactful strategies. Digital agencies are not confined to a singular service…
-
Is Freelancing The Future Of Jobs?
We have several full-time employees hired through Upwork who spent the first couple of months believing they are full-time freelancers. Is This Freelance At All? The question is: If you’re engaged in a full-time capacity, with a regular pay, somewhat standard business hours, working closely as a part of the team, equally tackling the same…
-
Is Web Development In a Marketing Team/Company Any Different?
Is the marketing department the core of a marketing agency, a random type of business, or a tech company? Most companies vary a lot – but I’ll try to outline my experience in each case. Marketing Agencies I’ve worked with hundreds of marketing agencies over the years. The smaller ones (< 20 people) generally profile…
-
Why Most Marketing Retainer Contracts Don’t Last Longer Than 3 Years?
There is no single correct answer that applies to all businesses out there. Some companies go bankrupt. Businesses adjust their budgets on a regular basis – so employing the same agency may no longer be applicable. Clients may hire an agency that isn’t suitable for their type of work (or the size of the business).…