Archives: Musings

The most common argument I have with young marketers in B2B is around positioning and tone of voice. The whole info space with viral X threads, engaging TikToks, $19 playbooks and GPT prompts (or $199 “get rich quick” copywriting courses) shape some narrow-minded, “echo chamber” limited beliefs in the young generation. I often relate to…

Smartphones have reached the peak of progress just like LLMs are no longer progressing with the same pace OpenAI set in the first few weeks/months. Mobile phones are now “AI-empowered” and launching new hardware models with no incremental improvements over their previous generations. I’ve been criticizing Apple for nearly A DECADE, living in the past,…

This was announced a couple months ago, but I still see ongoing references to the story + ongoing discussions on social, newsletters, and podcasts. Marc Benioff is hiring 2,000 salespeople to sell their AI sales agentic infrastructure, Agentforce: Marc is a pretty sharp founder and Salesforce is a monster. Their acquisition of Slack is also…

Clout is the strongest currency on social media. You’re either someone or nobody cares. I’ve been working with over a hundred directors, VPs, and CXOs of small businesses with different backgrounds: 1. Bootstraps – unsung heroes2. Startups that got acquired by a large corp3. Founders coming from companies like Salesforce, Google, or top B2B SaaS…

My last piece uncovered the PMF model breaking because we operate under a different reality. This is largely true. It’s a conversation I’ve been having behind closed doors and in small rooms with leaders, but not a popular opinion to share in the public. And one of the reasons for that is that public data…

Most research studies going over startup failures, including my favorite CB Insights research report, cover a number of reasons related to product-market fit. I’ll use theirs as an example. Going top-to-bottom, we see the following: Of course, there are other reasons related to management, team structure, hiring, building sprints, working with stakeholders, sales, VC management.…

Corporate jobs are threatened by AI because bots provide AVAILABILITY and workers don’t. Any organization employing over a thousand people (let alone 5k, 10k, 50k+) relies on bulletproof repetitive processes to scale. This means that FTEs are bogged down by flow charts and diagrams and it takes 25 people to complete a job together (a…

After reviving my blog yesterday (the theoretical and philosophical part at least), I made a pivot going back to blogging and away from other public media arbitrage bazaars – namely, social media and social networks in this case. There have been different reasons to do so, but if I have to enumerate the main ones:…