marketer's journey into entrepreneurship

April 1, 2019

Why Don’t All Marketers Found Their Business?

Why do excellent internet marketers work for others? If you can sell anything through marketing, why not start a business of your own? There’s a common misconception that marketers are necessarily entrepreneurs, can build excellent products, and are willing to work crazy hours on areas that are unrelated to marketing. Some of the best marketers

influencing through education or entertainment

March 25, 2019

Influencing Through Education Or Entertainment

Here’s why followers and engagement don’t necessarily translate to business opportunities. Personal branding online usually covers one of the following three areas: Real life celebrities Entertainers (tabloids, fun videos, memes, life tips and inspirational advice) Educators Most of my consulting calls revolve around lead generation and branding for B2B businesses. While I’m not a leadgen