How Can Technical CEOs Handle Sales and Marketing

How Can Technical CEOs Handle Sales and Marketing

As a technical CEO, you may be focused on the technical aspects of your business, such as product development, engineering, and operations. However, to succeed in today’s competitive business landscape, it’s essential to have a strong sales and marketing strategy. This can be a challenge for technical CEOs who may not have a background or experience in these areas. In this slide deck, we will explore strategies that technical CEOs can use to effectively handle sales and marketing, even if they lack the traditional sales and marketing skills. We will cover topics such as understanding your target audience, creating a compelling value proposition, building a sales team, and leveraging digital marketing channels. Whether you’re a technical CEO looking to improve your sales and marketing skills or a startup founder trying to scale your business, this slide deck will provide you with actionable insights to help you achieve success in the world of business.

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My name is Mario Peshev, a global SME Business Advisor running digital businesses for 20 the past years.

Born in Bulgaria, Europe, I gained diverse management experience through my training work across Europe, North America, and the Arab world. With 10,000+ hours in consulting and training for organizations like SAP, VMware, CERN, I’ve dedicated a huge amount of my time to helping hundreds of SMEs growing in different stages of the business lifecycle.

My martech agency DevriX grew past 50 people and ranks as a top 10 WordPress global agency and Growth Blueprint, my advisory firm, has served 400+ SME founders and executives with monthly ongoing strategy sessions.


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