Category: Marketing

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Social Power and Blogging

One of my Bulgarian friends just posted a presentation for her university students and friends here about blogging. One of her slides includes a powerful rephrasing of a famous quote that I love. Blogging and sharing your own thoughts and ideas via social media networks is a powerful way to build your network, reach out to people and aggregate the type of content that you need in a quick and efficient way, without having to browse thousands of sources. This communication method enhances your visibility and helps establish your expertise and authority in your field. Ultimately, leveraging these platforms for sharing and… Continue Reading
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How to Build a Marketing Team In a Startup?

Starting a business is a journey filled with critical decisions. One of the most important is assembling a marketing team to turn your vision into a resonant brand. How do you create a team that's skilled, cohesive, creative, and aligned with your startup's unique needs? Let’s start with several questions first: How large is the organization to date – 5 people, 50, 500, 5000? Is it a bootstrapped startup, an SMB, or an established organization? Do you sell locally, on traditional media (newspapers and radio), or internationally? Do you aim for B2B or B2C clients? Are paid ads a better… Continue Reading
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What You Need to Know About Repurposing Content for Social Media

Repurposing content for social media is an important addition to your content marketing strategy. One of the leading marketing influencers Neil Patel discussed why content repurposing is a good idea for driving traffic to your site and how it has worked for many known internet personalities in recent years. Repurposing content is crucial. It maximizes distribution and enhances effectiveness across channels. Treat each high-quality content piece as an asset—adaptable and reworkable for different purposes. For instance, after writing an in-depth blog post, continue. Break it into social media posts, create an infographic, or turn it into a podcast or video.… Continue Reading
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4 Common Mistakes You Must Avoid In Content Repurposing

Repurposing content is a strategic approach in content marketing and digital communications where existing content is reformatted and adapted for use across different platforms or for different audiences. This strategy can benefit individuals, organizations, and companies alike. One of the reasons I cancelled most of my training contracts back in the day was the limited impact. Training 20-30 people at a time is great. You can bond with them and work with every single one. But I switched to blogging, conferences, and content repurposing because I felt locked.  My time is limited. If I have 6 hours for training or… Continue Reading
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The Business Executives’ Guide To Inbound Marketing

The business executives of a company should be the frontliners in marketing the company’s products and services. There’s hardly any way around it.  If you are a part of a company's senior leadership or management, it’s crucial to learn how to navigate marketing alongside other business operations. Digital marketing involves several skills, including content production, email marketing, affiliate and partnerships, as well as social media, analytics, setting and measuring KPIs, and tracking and launching campaigns. Once you have the background in place, you can hire someone or work with a team that can follow the successful steps and expand further.… Continue Reading
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8 Strategies How to Promote Your Blog Content

I am a great proponent of Inbound marketing - and investing in content development is brilliant in the long run. But unless you promote your blog, there's virtually no way for visitors to discover your content. SEO has evolved drastically over the past two decades. I was crushing it for all sorts of keywords in 2007, content production was all about "keyword density", bombing any business was contingent on 10 marketers adding malicious anchor text pointing to a website. Social media is changing rapidly, too. Facebook has built a whole empire around brands building groups and fan pages for promotion… Continue Reading
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Website Optimization: Ranking Higher On Google With Less Content

While I'm a proponent of Inbound Marketing (and produce loads of long-form content), this isn't necessarily the "holy grail" of website optimization and ranking a website on page 1. Why? Even though Google's algorithm for ranking content strongly emphasizes quality, which often correlates with the depth and comprehensiveness of an article. Long-form content, which usually exceeds 1,000 or even 2,000 words, has the space to explore topics in greater detail that allows for more nuanced arguments, better-substantiated claims, and a more comprehensive range of perspectives or solutions to a problem. Additionally, long-form content often includes other elements that Google values,… Continue Reading
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Internet Marketing For Startups – Outsourcing vs. Building Teams

Internet marketing is one of the many online disciplines that don’t require education, certification, or any type of entry point that comes with the right background or experience. The same goes for content marketing, web design, web development, advertising, PR - you name it. It’s not the same for medical professionals and lawyers - which is why we don’t deal with these problems in the first place. Sure, some are better and more experienced than others, but you know that they’ve studied hard and gone to some of the best medical or law schools in order to land a job in the first… Continue Reading
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Content Marketing And The Future Of Audio/Video

Content marketing is basically a form of marketing that is focused on producing and distributing content online to target a specific audience. Businesses employ content marketing to attract attention and generate leads expand their customer base increase brand awareness or credibility engage an online community of users generate or increase online sales I consider content marketing a crucial part of my main job. It helps with branding, partnerships, community resources, accessible content for my team, educational pieces for new candidates, sales material, and a PR powerhouse. Even if it takes 50% of my time, its compound power is generally worth… Continue Reading
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Hiring Digital Marketers Amidst The Growing Employment Opportunities For A Remote Workforce

Remote working and starting a business are two trends that have been massively popular over the past few years. The news of Yahoo and IBM pulling remote workers back to their offices and letting go of people who aren’t willing to work on-site has created mass protests online and throwbacks from the young generation that refuses to obey the 9-to-5 working lifestyle. The influence of digital online sources and online startups has provided job opportunities for people willing to provide services remotely. Self-made entrepreneurs have started with small blogs that went viral or YouTube channels that generate millions of views… Continue Reading