Category: Marketing

Approaches to Marketing

8 Different Approaches to Marketing (Practical Breakdown)

The reason I see so much backlash against marketing courses is primarily context. Given that marketing is applicable to each and every business model and organization, context is the first thing you want to determine. Is Marketing Universal? Marketing is a topic too broad and diverse. Consider IT as an example. IT entails a number of software…

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The Guide to Consistently Producing High Quality Content

Content production is like building a portfolio. It’s a long-term investment in developing your brand, forming a community, increasing awareness, reducing the friction of longer sales cycles. It’s frequently neglected by entrepreneurs or new market players seeking for the next quick win. It takes a while before you start reaping the benefits of your labor….

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Content Marketing In 2019: Video Content Prevails

According to Wikipedia: Content marketing is a form of marketing focused on creating, publishing and distributing content for a targeted audience online. It is often used by businesses in order to: * Attract attention and generate leads * Expand their customer base * Generate or Increase online sales * Increase brand awareness or credibility * Engage…

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Saving Media in 2018 – Readers Pick The Winner

We live in interesting times. Social media has completely disrupted the way people consume information and get informed about the latest events. A study from Pew Research Center quoted by recode states: More than two-thirds of American adults — 67 percent, to be exact — “get at least some of their news on social media,”…

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Quora: 1 Year and 1 Million Answer Views

Most people who follow me online know that I’ve been spending a lot of time on Quora lately. I’ve been writing answers, participating in discussions, sharing existing Quora answers with my team and interacting with team members met through the platform. Which is probably why my local team prepared that spectacular clock for my birthday,…

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Content Marketing For Business Benefit

One of the things we did at DevriX in 2014 is focusing more on content marketing. Back in 2011-2013 we kept maintaining a 10-page website with no content since we believed that there are way too many sites out there sharing WordPress tutorials or business tips. Wrong. Ever since we started our tutorials section, we kept growing…

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Social Power and Blogging

One of my Bulgarian friends just posted a presentation for her university students and friends here about blogging. One of her slides includes a powerful rephrasing of a famous quote that I love. Blogging and sharing your own thoughts and ideas via social media networks is a powerful way to build your network, reach out to people…

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