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How to Produce Content With The Five-Tier Content Depth Framework
What do we understand about content depth? With the apparent information overload and data saturation, attention spans are shrinking, and superficial content gets lost in the noise. To truly connect with your audience and establish yourself as a thought leader, your content needs to go beyond the surface. This is where content depth comes in. …
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Cost Management: How to Trim the Fat from Your Business Budget
Running a business effectively requires a careful balance between growth and cost management. Effective cost management is a hallmark of successful businesses, allowing them to weather economic storms, seize new opportunities, and reinvest in their future. Companies that prioritize cost management not only enhance profitability but also improve resilience against market fluctuations and other business…
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Actionable Tactics for Marketing Experimentation
Marketing experimentation has become a crucial strategy for businesses looking to stay ahead in today’s fast-paced business environment. Although agile methodologies have become the industry standard for many businesses looking to improve efficiency and flexibility, it is not sufficient for long-term company growth. Brands need to embrace marketing experimentation as a fundamental business strategy if…
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Decoding Business Models: Unpacking Strategies and Pitch Decks
Imagine a business as a complex machine. The parts—products, services, marketing, and operations—need to work together seamlessly to create a valuable output. The business model is essentially the blueprint for this machine, outlining how it functions and generates profit. Let’s delve deeper into what a business model is and the different types that drive the…
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Robots vs. People – Can the Economy Recover? (and Futuristic Trends)
I’ll talk about robots vs. people in a bit, but a quick rundown of a busy week: The last month has been busy: and as someone who continuously covers the macro situation, we see that positive movement with our clients, existing ones starting to grow again and prospects calling for new business. My advisory clients…
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Test It Before You Build It: Techniques for Validating Your Product Idea
Have you ever been brimming with a fantastic product idea, only to see it fizzle out after launch? You’re not alone. Countless entrepreneurs fall victim to the “build it and they will come” fallacy. But what if there was a way to gauge your product’s potential by validating the product idea before investing significant time…
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The Art of Presales Engagement in B2B
In the world of B2B sales, presales engagement is a crucial stage where deals are forged or fractured, and building trust and understanding with potential clients is paramount. But with complex products, demanding decision-makers, and a cutthroat landscape, how can you ensure your presales team is engaging effectively and making the most of the B2B…
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17 Content Marketing Challenges for 2024: Practical Strategies to Thrive
The content marketing landscape is a constant dance of innovation and adaptation, and as we look ahead to 2024, the evolving content marketing challenges driven by technological advancements and shifting audience expectations require marketers to navigate this terrain with agility. From the rise of AI-generated content to the death of third-party cookies, these hurdles can…
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Latest Answers
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Does learning end after graduation?
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What tells an incredible post from a mediocre one is CONTENT DEPTH
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Common misconceptions in B2B marketing & sales after 90+ hours of sales and consulting calls this quarter (and 700+ messages):
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The concept of “intrinsic motivation”
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The average B2B PPC acquisition cost exceeds $40,000 and cold calls don’t convert