
Refine your team’s approach & establish a robust sales pipeline
In B2B sales, making initial contact with a potential lead is just the beginning. The real art lies in the follow-up.
This guide provides you with actionable steps to build a robust omnichannel marketing strategy tailored to B2B audiences. From integrating data across channels to optimizing the buyer’s journey, we cover the essential tools and approaches to succeed.
- Create Your Follow-Up Strategy. By defining clear objectives, you’ll learn to create multi-touch, multi-channel follow-up plans
- Personalization at Scale. Methods and techniques on gathering and utilizing lead intelligence combined with automation with a personal touch.
- Measure and Optimize Follow-Up Efforts. Learn proper KPIs for follow-up success and A/B testing strategies for continuous impreovement.
This option comes with 1 month free Slack Community Access