Startup CEOs who are looking to expand their reach online can leverage Quora. The following are just some of the benefits CEOs can get when they are actively using Quora.
Top 10 Benefits Of Using Quora
- Lead generation – generating additional traffic and potential sales for a startup product is not unlikely. There are reports from some popular Quorans about how reliable the platform is a source of leads. Unless you are over-promotional, direct results are also possible.
- Partnerships – Quora is a great place to build partnerships, find service providers, hire employees. As a vivid community, people tend to be open and communicate proactively. It’s easy to study one’s behavior, habits, and perspective of life through their existing answers.
- Content marketing – unless you run a popular blog nurtured for years, chances are that Quora will give your content additional exposure. CEOs can share their ideas in a natural way, seamlessly and non-intrusively. It helps with receiving candid feedback and improving your writing skills as well.
- Building a community – building a personal brand is important for most experts out there. CEOs are in charge of their business. Quora is a natural platform that could bridge the gap between anonymous readers and the startup team. You don’t have public access to one’s Facebook or LinkedIn feed in case you want to reach out or learn more about them.
- Learning from others – startup CEOs have to deal with product development, startup strategies, marketing, sales, scaling a team, recruitment, investment – you name it. Unless they have been building businesses for 30 years, there’s a lot they need to study. Quora’s database of invaluable questions is vast – and so is the pool of opinions shared across those relevant questions.
- Reality check – Quora acts as a virtual round table. While you may be confident that a given strategy works best, you may very well receive a contrarian opinion or read an answer that works better in different cases. It’s a great way to validate your ideas and receive constructive feedback every now and then.
- Additional exposure – answers are occasionally sent through Quora’s newsletters. Your could broadcast your answer to thousands or even hundreds of thousands of people who are targeted based on their interests and interactions with the platform. Moreover, dozens of answers get republished to major media outlets every couple of weeks.
- Organic ranking – many Quorans have joined the platform after repetitively seeing relevant questions ranking among the first results of their search query in Google. Quora ranks extremely well for tons of search terms and your content may naturally reach your target audience.
- Repurposing content – Quora’s content policy is fairly liberal. You are free to republish your content on LinkedIn, Medium, your blog, or somewhere else. Some Quorans have written books that aggregate their answers on a given topic. Sourcing relevant questions that your audience would love to learn more about is another perk of using Quora.
- Alternatives – realistically speaking, what are the alternatives for a startup CEO? Local conferences and meetups are not always productive. Hanging out on Facebook is often a waste of time. The amount of spam and noise on LinkedIn or Twitter is unbearable. Reading media sources doesn’t spark discussions. Quora brings the best of both worlds and creates an active ecosystem that’s welcoming for diverse groups – including startup CEOs.