In the world of B2B sales, the presales stage is a crucible. It's where deals are forged or fractured, and where building trust and understanding with potential clients is paramount. But with complex products, demanding decision-makers, and a cutthroat landscape, how can you ensure your presales team is engaging effectively and maki...
Hybrid marketing, which refers to the hybrid between the styles of digital and traditional marketing campaigns, continues to become popular. Some of the best examples of hybrid marketing that can be found show the refreshing potential that this combo can offer to businesses. Global execs surveyed (US, UK, etc., April 2021) are all in ...
Planning a new web design project or a redesign is a tough exercise growing organizations go through. And in the era of $59 premium templates, understanding the rationale behind spending months in conceptualization, mockups, and prototypes requires some business insight. There are three reasons custom web design solutions are important...
What is the purpose of internal training programs? Plenty of internal training programs for employees are designed to bring revenue to the business. Investing in employee learning can significantly boost a company's success. ATD study shows that companies with comprehensive internal training programs see a staggering 218% hi...
If we learned anything this year, that would be how fast things could happen. You could lose the company you have worked hard for many years in the blink of an eye. The Havas Group report shows that 77% of brands could disappear overnight, and no one would even care or notice. A recent study found a surprising trend among diverse consum...
Having spent my last 11 years growing an agency, one of the factors we squeeze and optimize most frequently is performance. Agencies are a weird beast that gets scrutinized all the time. Why? Enterprises are large and monolith enough to employ an endless set of processes going through multiple layers across a number of departments acr...
A couple of years ago, I gathered the 38 top business challenges across all industries. They fall within several main segments: Strategy Marketing Recruitment Management Sales Technology Legal While tech is self-explanatory (and notably solved with technology itself), software and hardware solutions can contribute t...
This year continues to be surprising even after all that we went through in the past years. As a result, we had to shift the way we work, the way we think, the way we process information, and the way we pivot in business. Many of us had to go through a new process of hiring and managing people, dealing with stress, organizing events due t...
Email is still the go-to communication protocol that I prefer over everything else. Meetings and calls are necessary every now and then, but communicating with vendors, partners, peers, PR, and media editors is a lot easier asynchronously, plus the added benefit of managing notifications or work reports within the email inbox. We have sig...
Working with 400+ consulting clients involves handling various recurring problems and pain points. Some of the 6-7-figure businesses I have been consulting on generate $750K to $50M in annual revenue (I charge $6K - $20K for 4-12 weeks of advisory.), and having been immersed in actual work as a corporate business advisor, I know first-han...
